Part A: Text Book: Introduction to International Marketing/ International Trade and Business/International Marketing Environment/ International Marketing Research/International Market Segmentation and Product Decisions; Part B: Case...
The Establishment of IPE/Economy in Operations/IPE’s Work
Programme – Research/Seminars/Courses/Case-Writing/Lal Bahadur
Shastri Memorial Lectures/Publications/The Library/The IPE Building/
The Organisational Structure/1973-74/Conclusion
Light at the End of the Tunnel/Hydro Power Development Needs
Support from All Stakeholders/Sustainability of the Indian Power Sector:
What are the Challenges? What can be done?/Indian Power Sector on
the Move, Coal Crisis Holds It/Big-ticket Reforms Needed in Energy
Conservation/Power Sector of Bihar has to Cover a Lot of Ground: Recent
Initiatives Inspire Confidence/Amendments to the Mines and MineralsPart Solution to Power Shortages/Uncertainties on Reorganisation of State
Electricity Boards Must End/Developing Captive Coal Block: Challenge
and Mitigation
Part I: Accounting in Business/Accounting for Decision-making: A
Managerial Perspective/Analysing and Recording Business Transactions/
Preparation of Financial Statements/Depreciation Accounting/Inventory
Valuation/Part II: Analysis of Financial Statements/Funds Flow
Statement/Statement of Cash Flows/Financial Statement Analysis/Part
III: Cost Behaviour, Planning and Decision-Making/Costs Concepts for
Planning and Control/Cost Ledger and Control Accounts/Reconciliation
and Integration of Financial and Cost Accounts/Cost-Volume-Profit
and Break-even Analysis/Relevant Costing in Managerial Decisions/
The Budgeting Process/Standard Costing and Variance Analysis/Part IV:
Cost Control and Performance Evaluation/Responsibility Accounting
and Divisional Performance Measurement/Transfer Pricing/Job Order
Costing/Process Costing and Joint Product Costing/Variable Costing and
Absorption Costing/Part V: Emerging Concepts in Accounting/Human
Resources Accounting and Inflation Accounting/Life-Cycle Costing/Index
US Technology Global/Burning Desire to Succeed: The Case of Sarath
Babu/OPTEX Computers/Cherukayyil Polymers/Election Marketing/
Systems Management in Attingal Multi-speciality Hospital/Novelty
Textiles/Thattukada: A Local Service Venture in Fast Food/The Entity: Salient Book Store/Rajalakshmi Medicals/Growth Pangs of a Hair Saloon/
Stitching Unit/Case of Pramod Kumar Gupta/Vishvakarma Industries:
Revamping Systems and Processes for Growth/Growth of a Training
Company: Case of John & Mary International Training Systems Pvt. Ltd./
Market Research Dilemma for Ayurvedic Eye Drops.
Defining the Managerial Job/Recruitment/The Concept of Managerial
Effectiveness/Environmental Issues in Managerial Effectiveness/
Developing the Winning Edge
