Economic Principles (LEAF = Legal, Economic, Actuarial and Financial
Principles)/Insurance Intermediaries/Life Insurance Products: (1) Basic
Products and (2) Traditional Products/Premium and Bonuses (LEAF
Principles)/Life Insurance Underwriting/Insurance Documents/Life
Insurance Claims/Insurance Organization, Information Technology and
Actuarial Functions/Legislative Matters/ Financial Planning, Insurance
Marketing, Agent’s Role and Personality Development
An Introduction to Advertising/Role of IMC in Marketing Process/
Role of Advertising Agencies & Other Marketing Communication
Organizations/The Communication Process/Perspective on Consumer
Behaviour/Source, Message and Channel Factor/Advertising Objectives
and Budgeting/Message and Creativity/Advertising Headlines/Media
Planning and Strategy/Support Media/Evaluation of Media/Direct
Marketing/Sales Promotion/Event Management/Public Relation,
Publicity and Corporate Advertising/Personal Selling/Web Advertising:
Internet and IMC/Monitoring, Evaluation and Control/Economic, Social
and Ethical Implications of Advertising/Regulation of Advertisement/
Industrial Advertising/International Advertising/Advertising Art, Graphic,
Layout and Visualization/Merchandising
Section I: An Introduction to Advertising/Role of IMC in Marketing
Process/Role of Advertising Agencies & Other Marketing Communication
Organizations; Section II: Source, Message and Channel Factor/
Advertising Objectives and Budgeting/Message and Creativity; Section
III: Media Planning and Strategy/Support Media/Evaluation of Media
Section IV: Direct Marketing/Sales Promotion/Event Management/Public
Relation, Publicity and Corporate Advertising Section V: Monitoring,
Evaluation and Control/Economic, Social and Ethical Implications
of Advertising/Regulation of Advertisement Section VI: Industrial
Advertising/International Advertising/Advertising Art, Graphic, Layout
and Visualization/Merchandising……..
Section A: Advertising Part I: Introduction to Advertising and a Brief
History/Advertising Classification, Functions and Benefits/Economic,
Social, and Ethical Issues/Client and Advertising Agency; Part II:
Marketing Communications/Source, Message, and Medium Factors/
Consumer Behaviour Perspective; Part III: Segmentation and Positioning/
Brand Awareness, Brand Attitudes and Feelings/Brand Equity, Image and
Personality; Part IV: Media Planning and Strategy/Media Evaluation/
Support Media; Part V: Creative Strategy – Planning and Development/
Creative Strategy – Execution and Evaluation/Planning Advertising
Campaign/Advertising Research; Section B: Sales Promotion: Part
VI: Sales Promotion/Sales Promotion and Consumer Behaviourand
How Promotions Affect Sales/Sales Promotion Objectives and Budget
Allocation; Part VII: Sales Promotion – Tools and Techniques………….
Introduction to Banking in India/Indian Banking System: Structure
and Operation/RBI: The Central Bank of India/Organisation Set-up
and Sectors in Banking/Concepts of E-Banking/Organisation of Bank
Lending/Priority Sector Lending/Financing The International Trade/
Annual Report and Balance Sheet of a Bank/Project and Working Capital
Finance/Banking Legislation/Banking Sector Reforms, NPAs and Capital
Adequacy in Indian Banks/Miscellaneous Topics in Banking/Meaning
of Risk and Insurance/Essentials of Insurance Contracts/Classification
of Insurance/Basics of Life Insurance and life Policies/Principles and
Practices of General Insurance/Fire, Motor, Health and Other Insurances/
Marine Insurance/Insurance Distribution in India/Claims Management
in Life Insurance/Miscellaneous Topics in Insurance
Context of Brands and Branding/Brand Power and Powerful Brand/Concept
of a Brand/Brand Perspectives/Brand Evolution/Brand Identity/Brand
Image/Brand Positioning/Brands and Consumers/Brand Equity/Brand
Extensions — Internal Leverage/Brand Extensions — External Leverage/
Brand Management over Time/Brand Architecture/Branding Outcomes
