HRM Concept and Process of Development/Human Resource Policies
and Strategies/Strategic Human Resource Planning/Human Resource
Planning/Human Resource Planning Process/Productivity, Technology
and HRP/Job Analysis, Job Description and Job Evaluation/HRP,
Recruitment, Selection and Induction/Career Planning, Development
and Succession Planning/Training and Performance Appraisal/Skills and
Multi-skilling/HRP, Transfer, Promotions and Job Rotation/Human
Resource Information Systems/Human Resource Costs/Human Resource
Accounting and Audit/Emerging Trends and Issues in HRP;
PART I: Introduction to Indian Financial System/Introduction to
Indian Financial System/Saving Intermediation and Financial Market/
PART II: Financial Markets in India/Organization of Financial Market
in India/Primary Market in India/Secondary Market and Stock Market
Organization/Instruments in Secondary Market and Issuance Methods/
SEBI and Regulation of Capital Market/Listing Regulations/Money
Market/Foreign Exchange Market/Merchant Banking/PART III: Banks in
India/Introduction to Banking/Commercial Banks in India/Management
of Financial Risk in Commercial Banks/Effect of Basel II on the Indian
Banking Sector/Central Banks and the Reserve Bank of India/PART IV:
Other Financial Institutions/Co-operative Credit Societies/Regional Rural
Banks/Non-banking Financial Companies/Mutual Funds/Insurance
Sector/Microfinance and Microinsurance
Introduction to Industrial Marketing/The Industrial Markets/Industrial
Marketing Environment/Industrial Buying and Buying Behaviour/
Managing Customer Relationship/Strategic Planning Process/Industrial
Marketing Research and Demand Forecasting/Segmenting, Targeting and
Positioning/Industrial Products, New Product Development and Services/
Marketing Channels/Marketing Logistics and Supply Chain Management/
Industrial Sales force: Developing and Managing Them/Industrial Sales
force: Planning, Organizing and Controlling/E-Commerce/Industrial
Marketing Communication: Advertising, Sales Promotion and Publicity/
Industrial Pricing/Industrial Marketing for Global Markets/Business
Ethics and Corporate Social Responsibility
Industrial Marketing – An Introduction/Nature of Industrial Marketing/Industrial Strategic Planning/Industrial Marketing Research and Information Systems/Segmentation, Targeting and Positioning in Industrial Market/Product Decision/New Product Development/Pricing the...
Globalisation/Globalisation Strategies-Some Facts, Examples and Cases/
India’s Foreign Trade/Service Exports/Steps Required to Increase India’s
Exports/Institutions in Export Promotions/Recent EXIM Policy and Its
Implication/Global Agreements and Its Framework/Legal Framework–
International Economic Laws/World Trade Organisation/Export Finance/
Exchange Rate Mechanism and Convertibility of Rupee
The Genre of International Trade/International Trade/The Global Market/
Significance of Culture in International Marketing/Analysing Overseas
Markets/Planning for International Marketing/How to Enter in an Overseas
Market/Organizing for International Marketing/International Product
Management/International Pricing: The Role of Pricing/Introduction
to International Marketing Communications/International Logistics/
International Marketing of Services/Controlling in International Trade
Why International Marketing/Entry Strategies/
Challenges in International Marketing/
Segmentation and Product Market Strategy/Branding Internationally/Pricing Internationally/International Promotions/International Distribution/
Organisation and Control/A Long-Term Strategy – Firmness of Goals and
Flexibility of Mind.
Part 1: International Marketing: Nature and Objectives: Introduction to International Marketing/Background to International Marketing/ Appreciation of Different Marketing Orientations (International Marketing Orientations)/Managing the Global Marketing...
