Part I: Marketing Building Blocks: Introduction to Marketing/
Marketing Mix/Marketing Environment; Part II: Understanding and
Developing Market: Market Segmentation, Targeting and Positioning/
Product Concepts/New Product Development/Product Life Cycle; Part
III: Marketing Tactics and Strategies: Pricing Concepts, Strategies and
Price Setting Approaches/Marketing Communications (Promotion
Mix)/Advertising and Sales Promotion/Personal Selling; Part IV: Sales
and Distribution Management: Marketing Channels and Physical
Distribution/Wholesaling and Retailing; Part V: Emerging Trends and
Issues in Marketing: Rural Marketing/Recent Issues and Developments
in Marketing………
The Concept of Risk/Management of Risk and Risk Implication/The
Risk Management Process/Requirements of an Insurable Risk/Enterprise
Risk Management/Financial Risk Management/Financial Instruments for
Risk Management/Other Areas of Risk Management/The Evolution and
Meaning of Insurance/Essentials of Insurance Contracts/Classification of
Insurance/Basics of Life Insurance and Life Policies/Claims Management
in Life Insurance/Principles and Practices of General Insurance/Fire,
Motor, Health and Other Insurances/Marine Insurance/Insurance
Distribution in India/Reinsurance/Information Technology – The Key to
Success of Insurance Services………….
Product Marketing and Economy/Market Potential for Countries/
Customer Purchase Process/Marketing Research/Marketing Controls/
Introducing New Products and Product Life Cycle/Product Plans/Brand
Value/Brand Equity and Brand Extensions/Organisational Structures for
Product Sales/Marketing Mix Factors and Products/Products and Brands
Advertising/Brand Name Plans/Pricing Systems/Product Distribution
Systems/Advertising and Sales Promotion/Product Sales Management/
Product and Public Relations/Service Product Marketing/Industrial
Product Marketing/Product Exports and International Marketing/Critical
Success Factors in Brand Management
Psychometric Testing: Concept and Need/Test of Ability and Aptitude/
Personality Identification/Selecting Psychometric Tests/The Uses of
Psychometric Tests/Personality Tests/The Personality Tool Kit/Visual
Reasoning Test/Numerical Reasoning Test/Verbal Analysis Test/Sequential
Reasoning Test/Spatial Recognition Test/Three-D Test/Systems Test/
Vocabulary Test/Aptitude Profiling and IQ/Multi-Dimensional Assessment
of Personality (MAP): A Unique Psychometric Test/MYERS-BRIGGS
Personality Type, MBTI, and FIRO-B/Applications of Psychometric
Testing in Corporates: Case and Experiences
Part I: Gender Policies in India and Women Empowerment/Gender Equality/Cradle to Empowerment–Evolution/Political Arena – Grassroots to National Level/Role of NGOs in the Empowerment of Women...
Politics of Welfare and Development/Welfare and Allied Ideas/Evolution
of Democratic Liberal Welfare State/Development, Hindutva and
Hindu Rashtra/People’s Welfare and the Indian Constitution/Ramrajya/
Measuring Indian Welfare State or Ramrajya/The State of Indian States/
How a State Develops into a Better Welfare State, The Dravidian Model/
Ramrajya by 2046
Executive Competency Assessment: A Vital Aspect of Managing Human
Capital/An Empirical Study of the Level of Employee Engagement at XYZ
Pvt. Ltd./Talent Management: An Important Aspect of SHRM/A Study
on Job Satisfaction of Employees at Shoppers Stop through a Parent and
Employee Survey/Employee Frustration: A Study of Indian MNC BPO
Firms/Changing Role of HR Manager/Social Security: A Conceptual
Study/Issues in Performance Management Systems/Education and
Identity: A Case Study of Santhal Tribe in Kesia Village of Midnapore
District, West Bengal/Managing Turbulences in Cockpit and HR
Management Education: An Ancient Indian Wisdom Approach/Aligning
Personal Vision with Organisational Vision for Higher Personal Efficacy:
A Study at HPCL/Organisation Development through Action Research
Model: A Case of an Advertising Agency/The Strategic Role of Human
Resource Management in Organisations/Role of Emotional Intelligence
in Team Effectiveness/Management Goes to Movies: A Case Study on
‘The Transporter’ and ‘A Few Good Men’/Human Resource Information
System…….
Human and Professional Values of Managers and their Impact on the
Profession/Organizational Development and Knowledge Management/
Identifying, Assessing and Developing Managerial Talentusing ADCs
to drive Organizational Excellence/Consumer versus Customer: Who
Commands in the Publishing Industry?/Employee Wellness and
Organizational Success through Workplace Spirituality/Organizational
Learning and Knowledge Management/Effective Organizational
Change Assessment: “Parivartan” at HCLT/Diversity Management: An
Eloquent Organizational Paradigm/Measuring Uncertainty: Comparative
Analysis of Dairy Firms/Orientation of MMTC towards Knowledge
Management and Learning Organization/Effect of Sales, Net Profit,
Total Assets on Market Capitalization of a Company: A Study of various
Companies across Industries in Indian Stock Market/Constructs of
Quality of Work-Life among Health Industry Employees/Establishing
an Equilibrium between Organizational and Individual Goals: A Model
based on John Nash’s Theory/A Case-based Study on Workforce Diversity:
Prerequisites,Intervention Measures and Benefits/Does Positioning of Self
Matter in Reducing Work Stress? An Empirical Approach.
Introduction/Social Multi-criteria Evaluation–A New Approach to Power
Reforms/Power Sector Reform: National and International Experiences/
Delhi Power Reforms: A Critical Evaluation;/SMCE: Approaching and
Presentation Phase/SMCE in Practice: Evaluation and Learning Phase/
Road Ahead; …..
