Part I: Performance Management: Changing Business Paradigms and
Importance of Excellence in Performance/Conceptual Aspects and
their Linkages with Performance Management/From HRM to Building
Human Capital for Excelling Performance/Historical Perspective of
Performance Management System Part II: Relevant performance-Related
Concepts: Benchmarking/Six Sigma/Competency Mapping-Matching/
Balanced Scorecard; Part III: Performance Appraisal formats Practised by
Corporates: Tata Motors/Tata Consultancy Services/ SRF Limited/State
Bank of India (Annual Appraisal Process); Part IV: Live Cases: BHEL/
Competency-based Balanced Scorecard Model: An Integrative Perspective/
EVA Incentive Scheme: The TCS Approach and Experience/Excel Award
Schemes in BHEL…….
Part I: Product Marketing and Economy/Market Potential for Countries/
Customer Purchase Process/Marketing Research; Part II: Introducing
New Products and Product Life Cycle/Product Plans/Brand Value: Part
III: Organisational Structures for Product Sales/Marketing Mix Factors
and Products/Products and Brands Advertising/Brand Name Plans; Part
IV: Service Product Marketing/Industrial Product Marketing/Product
Exports and International Marketing/Critical Success Factors in Brand
Management…………
How to be an Effective Product Manager?/Changing Job Function of
Product Managers/Things which Product Managers should not Do/
Changing Profile of Product Managers – Current Scenario/Facing
Challenges through Effective Selection and Evaluation of Product
Management Personnel/Interface of Product Management Personnel with
Sales Personnel/How to improve the Efficiency of Resources Planned
by Product Management Personnel/What is Marketing Plan Necessary
in Today’s Environment /How to make an Effective Marketing Plan to
Combat Competition?...............
Part I: Basics of Sales Management: Sales Management Strategy/Personal
Selling/Sales Organisation/Recruitment and Selection; Part II: New
Techniques of Sales Management: Sales Management Information System
and Sales Training/Relationship Marketings/Internet as an Emerging
Selling Technique; Part III: Sales Promotion Management: Sales Display
and Sales Promotion/Sales Promotions Strategies/Sales Promotion Budget
and Evaluation; Part IV: Basics of the Distribution System: DistributionSystem/Distribution Costs, Control and Customer Service/Selection of
Channels/Selecting a Suitable Channel Partner; Part V: Physical Distribution
Management: Logistics for Customer Satisfaction/Physical Distribution
Management – Transportation and Warehousing; Part VI: New Techniques
of Managing Distribution: Retail Management/Merchandise Techniques/
Retail Selling/Distribution of Services …………..
Sales Planning/The Selling Process/Territory Management/Sales Control/
Sales Training/Role of an Area Sales Manager/How can First Line Sales
Managers be more effective? A Research Finding Report/How to Build
Team Spirit and Get Best Sales Performance/Sales Incentives/What
Motivates the Indian Managers?/Sequential Reasoning Test/Spatial
Recognition Test/Three-D Test/Systems Test/Vocabulary Test/Aptitude
Profiling and Job Description and Analysis of Sales and Marketing
Personnel/Recruiting and Selecting…….
Conceptual Framework of Strategic Financial Management/Strategic
Compensation Management/Investment Decisions under Risk and
Uncertainty/Financial Analysis, Planning and Interpretation of Financial
Statements/Corp orate Valuation and Value-based Management/
Corporate Restructuring/Mergers and Acquisitions and Turnaround
Strategies/Corporate Sickness/Strategic Cost Management/Financial
Aspects of Supply Chain Management/Financial Re-engineering/Ethical
Aspects/Private Finance Initiative
Part I: Human Resource Management and Development Strategies:
Meaning of Strategic HRD Management/HRD Functions and their
Linkages to Business Goals/Strategic Approach to Industrial Relations/
HRD as a Profession; Part II: Electronic Human Resource Management
(E-HRM) E-Selection and Recruitment/Virtual Learning Organization/
E-Performance Management and Compensation Design; Part III:
Cross-Cultural HRM Domestic vs International HRM (IHRM)/Crosscultural Educational and Training Programmes/Building a Multicultural
Organization; Part IV: Career and Competency Development Concept
of Career and Career Planning/Managing Career Plateau/Strategic
Knowledge Management; Part V: Employee Development Coaching/
Counselling/Employees Health and Welfare Programme/Work-related
Stress……
Understanding Value Education/Self-exploration as the Process for Value
Education/The Basic Human Aspirations – Continuous Happiness
and Prosperity/The Program to Fulfil Basic Human Aspirations/
Understanding the Human Being as Co-existence of Self (‘I’) and Body/
Harmony in the Self (‘I’) – Understanding Myself/Harmony with
the Body – Understanding Sanyama and Svãsthya/Harmony in the
Family – Understanding Values in Human Relationships/Harmony in
the Society – From Family Order to World Family Order/Harmony in
Nature – Understanding the Interconnectedness and Mutual Fulfilment/
Harmony in Existence – Understanding Existence as Co-existence/
Providing the Basis for Universal Human Values and Ethical Human
Conduct/Basis for the Holistic Alternative towards Universal Human
Order/Professional Ethics in the Light of Right Understanding/Vision
for Holistic Technologies, Production Systems and Management Models/
Journey towards the Holistic Alternative – The Road Ahead
Part I: Introduction to Tourism: Introduction to Tourism/Evolution of
Tourism/Implications of Tourism; Part II: Organisation and Tourism:
Tourism Organisation/Indian Tourism Organisation/World Tourism
Organisation; Part III: Travel and Tourism: Introduction to Travel/
Modes of Travel/Air Travel Organisation; Part IV: Accommodation and
Tourism: Hotel Industry; Part V: Marketing and Tourism: Introduction
to Marketing/Services Marketing Mix; Part IV: Planning and Tourism:
Tourism Planning
Introduction to Working Capital Management/Short-term Financing/
Management of Cash/Receivables Management/Inventory Management/
Working Capital Management and Dividend Policy
