Introduction to International Marketing/Economic Environment of
International Marketing/Dynamics of World Market: Identifying and
Satisfying Global Needs, Coordinating Activities and Recognizing
Constraints/International Institutions – World Bank, IMF, UNCTAD,
Customs Union, Common Markets, Free Trade Zones, Economic
Communities, Special Economic Zones, NAFTA, SAFTA and EU/
Constraints on International Marketing – Fiscal and Non-Fiscal
Barriers,Tariffs and Non-Tariff Barriers/Trading Partners – Bilateral
Trade Agreements,Commodity Agreements and GSP/India and World
Trade/EXIM Policy/Foreign Trade Policy: 2004-2009 and 2009-2014/
International Product Policy and Planning/Pricing Policy/Logistic
Management, International Distribution and Sales Policy/Promotional
Management and Advertising/International Marketing Research/
International Retail Marketing/Currencies and Foreign Exchange/
Settlement of International Disputes.
Nature of Management/Managerial Roles and Challenges/Development
of Management Thought/Coordination/Planning and Forecasting/
Vision, Mission and Objectives/Types of Plans/Strategic Planning and
Management/Decision-making and MIS/Creativity and Innovation/
Nature and Importance of Organising/Departmentation/Span of
Control/Authority and Responsibility Relationships/Delegation
and Decentralisation/Types of Organisations/Formal and Informal
Organisations/Fundamentals of Staffing and HRM/Attracting and
Developing Human Resources/Appraising and Maintaining Human
Resources/Direction and Supervision/Motivation and Morale/Job Design,
Empowerment and Quality of Work Life/Leadership/Communication/
Fundamentals of Controlling/Techniques of Controlling/Individual and
Group Behaviour/Management of Strategic Change/Ethics, Corporate
Governance and Social Responsibilities/Contemporary Issues in
Management
Together Everyone Achieves More (TEAM): Case Study of Excel
Industry/Measuring Asymmetric Impact of Reliability Encounters
on Quality Service Deliverance/What Drives Firm’s Customers?: An
Empirical Application of Customer Equity Framework as a Strategic Tool
in Indian Context/Strategic Shifts in Marketing Research: Motivational
Research in Consumer Behavior/Positioning of White Goods through
Perceptual Maps/Consumer’s Buying Decision Process in the Purchase of
Two-Wheelers in Kanchipuram, Tamil Nadu/CRM and Organizational
Performance: An Empirical Study of Select Indian Banks/A Study of
Strategic Marketing in Educational Institutes of Meerut and Ghaziabad/
Environmental Scanning in Strategy Formulation for Educational
Institutes/A Study on Modern Techniques for Peripheral Scanning with
reference to Reliance Industries Limited/Competitive Advantage through
Logistics Services Skills/Corporate Social Responsiveness Orientation: A
Case Study–PMI, Noida/Performance of Cellular World in Aurangabad
City/Organizational Change in Publication Industry: A Case Study
from a Qualitative Perspective/Managing Transitions and Knowledge
Imperatives: The HRD Perspective of Indian Banking Industry/Marketing
in the e-Commerce Era and Indian Strategy/Role of e-Governance: New
Administrative Initiatives/Northeast Tourism as a ‘Gateway to Southeast
Asia’: Connecting across Borders and Cultures/Strategies for Increasing
Patient Satisfaction: Effect of Choice and Availability of Physician
Part I: Management – Nature and Global Practices/Nature and Process
of Management/Evolution of Management Thought/Ethics and Social
Responsibility/International Management/Part II: Planning/Planning,
Objectives and Strategies/Forecasting and Decision-making/Part III:
Organizing/Organization Theory, Design and Structure/Organizational
Relationships/Organizational Processes/Informal Organization and
Groups/Organizational Effectiveness/Organizational Culture/Part IV:
Staffing/Human Resource Management/Organization Development
and Change Management/Part V: Leading/Communication/Motivation
and Morale/Transactional Analysis and Management Games/Power and
Politics/Entrepreneurship and Leadership/Co-ordination and Control/
Contemporary Management Techniques
Operations Research/Overview of the Operations Research Modeling
Approach/Solving Linear Programming Problems: The Simplex Method/
Transportation Model/Assignment Problem/Queuing Theory/Inventory
Control/Game Theory/Network Analysis (PERT and CPM)/Sequencing
Problems/Training and Development/Simulation
Part I: Introduction to Marketing/Strategic Market Planning/Marketing
Implementation & Control; Part II: Marketing Environment Analysis/
Information System & Marketing Research/Measuring Market
Demand; Part III: Product Concepts/New Product Development &
Adoption Process/Branding, Packaging & Labelling; Part IV: Marketing
Communications/Advertising & Sales Promotion/Personal Selling;
Part V: Marketing Channels and Physical Distribution/Wholesaling
and Retailing; Part VI: Pricing Concepts, Strategies and Price Setting
Approaches; Part VII: Product Life Cycle/Competition Analysis and
Strategic Options Across PLC Stages; Part VIII: Marketing of Services/
International Marketing………
Introduction to Marketing/Marketing Planning and Strategy/Marketing
Environment and Marketing Research/Consumer Behaviour/Segmentation,
Targeting and Positioning/Product Planning and Development/Pricing
Negotiation/Types of Negotiation/Preparing for Negotiation/
Organisational Structure – The Interface for Negotiation/Impact of
Culture on Negotiation/International Negotiation/Negotiation – How
can it be Taught Effectively to Students?/Understanding Culture in
International Negotiations/Case Studies: Applications in Negotiation
Part I: Concepts of Performance Management and Appraisal; Competitive
Advantage through Human Resources/Performance Management
and Appraisal/Performance Appraisal System; Part II: Antecedents of
Performance Appraisal and Management: Motivation and Organizational
Justice/Leadership/Counseling and Mentoring; Part III: Implications of
Performance Appraisal and Management: Compensation Management/
Career Development/Training and Mobility/Knowledge Management;
Part IV: Performance Appraisal Case Studies: Relevant Case Studies;
Part V: Performance Appraisal Forms and Epilogue: Employee Appraisal
Forms and Executive Appraisal Forms/Epilogue: The Final Thought
Part I: Contextual & Theoretical Foundation of Performance management/
Performance Management: An Overview/Lessons from Experience: A New
Look at Performance Management Systems/Organisational Determinants
of Performance Management; 4Performance Management; Part II:
Performance Management – Concept & Process/Measuring Performance/
Competency Mapping/Intellectual Capital and Firm Performance/Team
Performance and Use of Forced Distribution System: Problem and Solution;
Part III: Performance Management – Implementation & Challenges/Pay
and Performance/Monitoring and Reviewing Performance/Developmentcentric Approach to Managing Employee Performance/Performance
Management: Emerging Issues and Future Challenges; Part IV: Application
in Organisations – Cases/Performance Management System in Public
Sector: New Challenges and Realities/Measurement of Organisational
Performance through Performance Management Systems; ………
Performance Management System (PMS) - An Overview/Performance
Appraisal/Talent Management: An Important Aspect of SHRM/The
Goals Oriented PMS Cycle/Essential Features of Effective Performance
Management System/Tried and Tested Tips for Performance Management
of People/Organizational Goal Linked Performance Appraisal Model/A
Model Performance Appraisal Format/Performance Appraisal System for
Supervisory Staff (SS) and General Staff (GS) and Shop Floor Workers/
Performance Feedback/How to Improve the Effectiveness of Performance
Management by Overcoming the Root Cause of the Problem/Concepts
of Rewards in Organizational Context/Performance Appraisal- Linked
Annual Salary Increments/Performance Appraisal Linked Career Planning
and Promotion Policy/Performance Linked Remuneration System:
Innovative Approaches/Diagnosing Performance Problems…….
