Concept and Introduction of Customer Relationship Management/CRM
Versus Electronic CRM/Managing CRM through Modern Marketing
Strategies/The CRM Process/Models of Customer Relationship
Management/Organizing for Customer Relationship Management/
Relationship Marketing & Customer Relationship Management/
Technology in Customer Relationship Management/Applications of
Customer Relationship Management/Beyond Marketing: Customer
Relationship Management/Implementation Issues in CRM/CRM and
SCM/Customer Relationship Management: A Database Approach
The Organisational Context and Business Environment/The Identification
of Training Needs/The Planning of Training Solutions/The Design of
Training Events/The Delivery of Training/Incorporating New Technology
into the Training Process/The Transfer of Learning/The Evaluation of
Training/The Management and Marketing of Training Activities/The
Continuing Professional Development of the Training Practitioner.
Concepts of Discipline Management/Discipline in Organisational
Context/Basic Ingredients and Guidelines for Disciplinary Actions/
Concept of Domestic Enquiry/Guidelines on Domestic Enquiry/
Introduction to Disciplinary Procedure/Domestic Enquiry with
Illustrations/Glossary of Terminologies used in Domestic Enquiry/Model
Procedure for Disciplinary Actions with Illustration/Important Case Laws/
Ready to use Sample Formats/Model Code of Conduct for Management
Staff/Application of “Principles of Natural Justice” in Domestic Enquiries.
An Empirical Attempt to Understand the Motivational Profile of Indian Women Entrepreneurs/A Case Study of Product Development Activities in Small and Medium Food Beverage Industry/e-Governance...
