Background and Conceptual Aspect of Compensation and Reward Management/Total Reward System in Practice/Theoretical Dimensions of Wages, Compensation and Reward Systems/Wages and Salary Administration at Macro (National) Level/Industry’s Compensation Policy (Micro-level)/Compensation Structure – Indian Practices/Incentive Schemes/Payment-By-Results (PBR)/Performance-linked Compensation/ Benefits and Services/Executive/Managerial Remuneration/Tax Planning/ International Compensation

Consumer Behaviour and its Applications/Consumer Research/Market Segmentation and Positioning Concepts/Consumer Motivation/ Consumer Personality/Consumer Perception/Consumer Learning, Memory & Involvement/Consumer Attitudes/Attitude Change Strategies/ Marketing Communications Process/Consumer and Cultural Influences/ Social Class Influences and Consumer Behaviour/Group Influences and Consumer Behaviour/Household Decision-making/Communications within Group and Opinion Leadership/Innovations and the Diffusion Process/Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB)/ Consumer Decision Process-Situational Influences/Consumer Decision Process-Problem Recognition/Consumer Decision Process – Information Search/Consumer Decision Process – Evaluation of Alternatives and Selection/Consumer Decision Process – Outlet Selection and Purchase/ Consumer Decision Process – Post-purchase Action

Part I: Consumer Behaviour: Consumer Behaviour and its Applications/ Market Segmentation/Consumers and Cultural Influences/Social Class Influences and Consumer Behaviour; Part II: Advertising and Marketing Communication: Advertising/Advertising Classification, Functions and Benefits/Economic, Social and Ethical Issues/Client and Advertising Agency/Marketing Communications……