Exploring the Subject Matter of Economics/Supply and Demand/
Households/The Firm and Perfect Market Structure/Imperfect Market
Structure/Input Markets/Exploring International Economics/Introduction
to Macroeconomics/Introduction to National Income Accounting/The
Classical System: The Full Employment Model/The Keynesian Model/
Money in the Modern Economy/Inflation/Macroeconomics in an Open
Economy/Index
Part I: Marketing Building Blocks: Introduction to Marketing/
Marketing Mix/Marketing Environment; Part II: Understanding and
Developing Market: Market Segmentation, Targeting and Positioning/
Product Concepts/New Product Development/Product Life Cycle; Part
III: Marketing Tactics and Strategies: Pricing Concepts, Strategies and
Price Setting Approaches/Marketing Communications (Promotion
Mix)/Advertising and Sales Promotion/Personal Selling; Part IV: Sales
and Distribution Management: Marketing Channels and Physical
Distribution/Wholesaling and Retailing; Part V: Emerging Trends and
Issues in Marketing: Rural Marketing/Recent Issues and Developments
in Marketing………
The Concept of Risk/Management of Risk and Risk Implication/The
Risk Management Process/Requirements of an Insurable Risk/Enterprise
Risk Management/Financial Risk Management/Financial Instruments for
Risk Management/Other Areas of Risk Management/The Evolution and
Meaning of Insurance/Essentials of Insurance Contracts/Classification of
Insurance/Basics of Life Insurance and Life Policies/Claims Management
in Life Insurance/Principles and Practices of General Insurance/Fire,
Motor, Health and Other Insurances/Marine Insurance/Insurance
Distribution in India/Reinsurance/Information Technology – The Key to
Success of Insurance Services………….
Product Marketing and Economy/Market Potential for Countries/
Customer Purchase Process/Marketing Research/Marketing Controls/
Introducing New Products and Product Life Cycle/Product Plans/Brand
Value/Brand Equity and Brand Extensions/Organisational Structures for
Product Sales/Marketing Mix Factors and Products/Products and Brands
Advertising/Brand Name Plans/Pricing Systems/Product Distribution
Systems/Advertising and Sales Promotion/Product Sales Management/
Product and Public Relations/Service Product Marketing/Industrial
Product Marketing/Product Exports and International Marketing/Critical
Success Factors in Brand Management
Part I: Product Marketing and Economy/Market Potential for Countries/
Customer Purchase Process/Marketing Research; Part II: Introducing
New Products and Product Life Cycle/Product Plans/Brand Value: Part
III: Organisational Structures for Product Sales/Marketing Mix Factors
and Products/Products and Brands Advertising/Brand Name Plans; Part
IV: Service Product Marketing/Industrial Product Marketing/Product
Exports and International Marketing/Critical Success Factors in Brand
Management…………
How to be an Effective Product Manager?/Changing Job Function of
Product Managers/Things which Product Managers should not Do/
Changing Profile of Product Managers – Current Scenario/Facing
Challenges through Effective Selection and Evaluation of Product
Management Personnel/Interface of Product Management Personnel with
Sales Personnel/How to improve the Efficiency of Resources Planned
by Product Management Personnel/What is Marketing Plan Necessary
in Today’s Environment /How to make an Effective Marketing Plan to
Combat Competition?...............
Psychometric Testing: Concept and Need/Test of Ability and Aptitude/
Personality Identification/Selecting Psychometric Tests/The Uses of
Psychometric Tests/Personality Tests/The Personality Tool Kit/Visual
Reasoning Test/Numerical Reasoning Test/Verbal Analysis Test/Sequential
Reasoning Test/Spatial Recognition Test/Three-D Test/Systems Test/
Vocabulary Test/Aptitude Profiling and IQ/Multi-Dimensional Assessment
of Personality (MAP): A Unique Psychometric Test/MYERS-BRIGGS
Personality Type, MBTI, and FIRO-B/Applications of Psychometric
Testing in Corporates: Case and Experiences
Part I: Gender Policies in India and Women Empowerment/Gender Equality/Cradle to Empowerment–Evolution/Political Arena – Grassroots to National Level/Role of NGOs in the Empowerment of Women...
