Marketing and Strategy: A Modern Prospect/Researching Markets and
the Consumer Base/Product Strategies/Pricing Strategies/Promotion
Mix/Place Mix Strategies/Assessing the Capabilities of Competitors/
Understanding the Requirements of Consumers/Mapping
Materials Management - An Overview/Inventory Systems for
Independent Demand Items/Inventory Systems for Dependent DemandItems/Enterprise Resource Planning/Purchase Cycle, Standardization
and Outsourcing/Purchase Specification/Supplier Selection/Ordering/
Purchase Strategies/Understanding Price/Negotiation/Supplier
Management - Buyer-Supplier Relation, Evaluation and Development/
Logistics
Introduction/Migration of Micro and Small Enterprises to Micro Clusters/
Do Micro Clusters Benefit Communities?/Micro Clusters & Economic
Performance/Overview of Micro, Small and Medium Enterprises (MSME)
Cluster in Indian Context/Why Does Cluster Analysis Matter?/Prospects
and Challenges of Micro Cluster
Introduction/Concepts of Demand and Supply/Elasticity of Demand and
Supply/Revenue/Indifference Curve Analysis/Income–consumption and
Price–consumption Curves/Income and Substitution Effects/Applications
of Indifference Curves/Revealed Preference/Short Run Production
Function/Long Run Production Function/Cost of Production/Perfect
Competition
Introduction/Concepts of Demand and Supply/Elasticity of Demand and
Supply/Revenue/Indifference Curve Analysis/Income–consumption and
Price–consumption Curves/Income and Substitution Effects/Applications
of Indifference Curves/Revealed Preference/Short Run Production
Function/Long Run Production Function/Cost of Production/Perfect
Competition
Part I: Negotiation/Nature of Negotiation/Negotiating Sub-Process/
International and Cross-cultural Negotiation; Part II: Counselling/
Counselling/Emergence and Growth of Counselling/Approaches to
Counselling/The Process of Counselling/Modern Trends and Relevance
of Counselling
Negotiation/Types of Negotiation/Preparing for Negotiation/
Organisational Structure – The Interface for Negotiation/Impact of
Culture on Negotiation/International Negotiation/Negotiation – How
can it be Taught Effectively to Students?/Understanding Culture in
International Negotiations/Case Studies: Applications in Negotiation
