Nature of Management/Development of Management Thought/
Planning/Nature and Importance of Organising/Types of Organisation
Structures/Departmentation/Delegation of Authority/Fundamentals of
Staffing and HRM/Direction and Supervision/Motivation and Morale/
Fundamentals of Controlling/Leadership/Nature and Importance of OB/
Perception/Personality/Values, Attitudes and Job Satisfaction/Learning
and Behaviour Modification/Contemporary Issues in Management
Introduction to Recruitment and Recruitment Strategies/Recruitment and
Selection/Selection Techniques (Tests & Interviews)/A to Z Interviewing
Techniques – Including Behaviour-based Interviewing Techniques/
Conducting Reference Checks/Offering the Final Candidate the Position/
Ideas and Practices for Retaining Talent/Resource Materials for Recruiters/
Tips for Recruiting Recruiters/Trends and Practices in Recruitment
Part I: Introduction to Marketing/Strategic Market Planning/Marketing
Implementation & Control; Part II: Marketing Environment Analysis/
Information System & Marketing Research/Measuring Market
Demand; Part III: Product Concepts/New Product Development &
Adoption Process/Branding, Packaging & Labelling; Part IV: Marketing
Communications/Advertising & Sales Promotion/Personal Selling;
Part V: Marketing Channels and Physical Distribution/Wholesaling
and Retailing; Part VI: Pricing Concepts, Strategies and Price Setting
Approaches; Part VII: Product Life Cycle/Competition Analysis and
Strategic Options Across PLC Stages; Part VIII: Marketing of Services/
International Marketing………
Part I: Introduction to Marketing: Introduction/Creating and Delivering Customer Value: Part II: Analyzing Market Opportunities: Marketing Planning/Demand Measurement and Forecasting/Marketing Information System and Marketing Research/The...
Introduction to Marketing/Marketing Planning and Strategy/Marketing
Environment and Marketing Research/Consumer Behaviour/Segmentation,
Targeting and Positioning/Product Planning and Development/Pricing
Introduction/Research Design and Methodology/Socio-Economic
Analysis of Customers/Customers’ Choices and Preferences of Health
Services/Marketing Practices of Corporate Hospitals/Service Quality in
Hospitals—A Quantitative Analysis/Summary and Suggestions
Part I: Introduction, Basic Concepts, Research Problem Formulation &
Research Dynamics: Research Basics/Planning the Research/Research
Design; Part II: Data Collection Techniques: Secondary Data/Primary
Data; Part III: Scaling and Sampling Techniques: Measurement and
Scaling Techniques/Sampling: Design, Size and Procedure; Part IV: Data
Analysis: Data Processing/Data Analysis – I/Data Analysis – II/Testing
Hypothesis; Part V: Data Interpretation & Application: Research Report/
Application of Marketing Research
