Introduction to International Marketing/Economic Environment of
International Marketing/Dynamics of World Market: Identifying and
Satisfying Global Needs, Coordinating Activities and Recognizing
Constraints/International Institutions – World Bank, IMF, UNCTAD,
Customs Union, Common Markets, Free Trade Zones, Economic
Communities, Special Economic Zones, NAFTA, SAFTA and EU/
Constraints on International Marketing – Fiscal and Non-Fiscal
Barriers,Tariffs and Non-Tariff Barriers/Trading Partners – Bilateral
Trade Agreements,Commodity Agreements and GSP/India and World
Trade/EXIM Policy/Foreign Trade Policy: 2004-2009 and 2009-2014/
International Product Policy and Planning/Pricing Policy/Logistic
Management, International Distribution and Sales Policy/Promotional
Management and Advertising/International Marketing Research/
International Retail Marketing/Currencies and Foreign Exchange/
Settlement of International Disputes.
The Genre of International Trade/International Trade/The Global Market/
Significance of Culture in International Marketing/Analysing Overseas
Markets/Planning for International Marketing/How to Enter in an Overseas
Market/Organizing for International Marketing/International Product
Management/International Pricing: The Role of Pricing/Introduction
to International Marketing Communications/International Logistics/
International Marketing of Services/Controlling in International Trade
Why International Marketing/Entry Strategies/
Challenges in International Marketing/
Segmentation and Product Market Strategy/Branding Internationally/Pricing Internationally/International Promotions/International Distribution/
Organisation and Control/A Long-Term Strategy – Firmness of Goals and
Flexibility of Mind.
Part 1: International Marketing: Nature and Objectives: Introduction to International Marketing/Background to International Marketing/ Appreciation of Different Marketing Orientations (International Marketing Orientations)/Managing the Global Marketing...
Part A: Text Book: Introduction to International Marketing/ International Trade and Business/International Marketing Environment/ International Marketing Research/International Market Segmentation and Product Decisions; Part B: Case...
Introduction to International Trade Operations/
Getting Started in International Trade – Step by
Step/Processing of an Export Order/International Trade Documentation/
International Sales Contract/ Understanding Incoterms/India’s Foreign
Trade Policy/Export Promotions Measures/Special Economic Zones/
Methods of Payments/Export Credit Risk Management/Cargo Insurance/
Cargo Insurance Claims Procedure/Legal Framework of Central Excise/
Excise Clearance of Exports Cargo without Payment of Duty/Excise
Clearance of Exports Cargo under Rebate Claims/Legal Framework of
Customs/Customs Clearance Procedure of Exports/EDI Initiatives in
Customs/Duty Drawback Claims Procedure/Role of Freight Forwarder
