PART I: Introduction to Indian Financial System/Introduction to
Indian Financial System/Saving Intermediation and Financial Market/
PART II: Financial Markets in India/Organization of Financial Market
in India/Primary Market in India/Secondary Market and Stock Market
Organization/Instruments in Secondary Market and Issuance Methods/
SEBI and Regulation of Capital Market/Listing Regulations/Money
Market/Foreign Exchange Market/Merchant Banking/PART III: Banks in
India/Introduction to Banking/Commercial Banks in India/Management
of Financial Risk in Commercial Banks/Effect of Basel II on the Indian
Banking Sector/Central Banks and the Reserve Bank of India/PART IV:
Other Financial Institutions/Co-operative Credit Societies/Regional Rural
Banks/Non-banking Financial Companies/Mutual Funds/Insurance
Sector/Microfinance and Microinsurance
Introduction to Industrial Marketing/The Industrial Markets/Industrial
Marketing Environment/Industrial Buying and Buying Behaviour/
Managing Customer Relationship/Strategic Planning Process/Industrial
Marketing Research and Demand Forecasting/Segmenting, Targeting and
Positioning/Industrial Products, New Product Development and Services/
Marketing Channels/Marketing Logistics and Supply Chain Management/
Industrial Sales force: Developing and Managing Them/Industrial Sales
force: Planning, Organizing and Controlling/E-Commerce/Industrial
Marketing Communication: Advertising, Sales Promotion and Publicity/
Industrial Pricing/Industrial Marketing for Global Markets/Business
Ethics and Corporate Social Responsibility
Industrial Marketing – An Introduction/Nature of Industrial Marketing/Industrial Strategic Planning/Industrial Marketing Research and Information Systems/Segmentation, Targeting and Positioning in Industrial Market/Product Decision/New Product Development/Pricing the...
Recognition of Brand Placement in Marketing Communication
Strategy: An Empirical Study/Civic Entrepreneurship/Innovative
Practices towards Improving Student Success in Colleges/Culture and
Diversity: An Acceleration to Innovation/Innovation and Creativity
in Training and Education: A New Perspective of Learning/Intellectual
Capital Management in B-Schools: A Standpoint of Innovation/
Creativity and Innovation in Regional Development: To Enhance Global
Competitiveness/Private Equity in India: Perspectives and Challenges/
The Dynamics of Innovative Virtualization using Cloud Computing
Techniques; …..
Globalisation/Globalisation Strategies-Some Facts, Examples and Cases/
India’s Foreign Trade/Service Exports/Steps Required to Increase India’s
Exports/Institutions in Export Promotions/Recent EXIM Policy and Its
Implication/Global Agreements and Its Framework/Legal Framework–
International Economic Laws/World Trade Organisation/Export Finance/
Exchange Rate Mechanism and Convertibility of Rupee
Part I: International Business in Comparative Environments/International
Business Environment – An Overview/Economic Environment Facing
the International Business/The Political and Legal Environment in
International Business/The Cultural Environment and International
Business/Part II: International Trade and Investment Theories/
International Trade Theory – Absolute and Comparative Cost Approach/
International Trade Theory – Heckscher–Ohlin Approach/International
Trade Theory – Complementary Approaches/Part III: Gains and Barriers/
Gains from International Trade/Tariff and Non-tariff Barriers/Part
IV: Agreements and Institutions/International Economic Integration
and Cooperative Agreements/International Financial and Economic
Institutions – IMF, World Bank and WTO/Part V: Forex Market
Mechanism/Foreign Exchange Management/Determination of Exchange
Rates/Part VI: International Payments, Income Growthand Globalisation/
International Trade and Balance of Payments/Foreign Trade Multiplier
and Policy Mix/Indian Foreign Trade – Policy and Trends/Multinational
Corporations/Part VII: International Business Operations/Export and
Import Strategies/Global Manufacturing, Logistics and Supply Chain
Management/Global Human Resource Management;……….
Globalization: Introduction, Meaning and Application/International
Business Environment/Development of the World Trading System/
International Trade Theories/Instruments of International Trade
Policy/Regional Integrations/Multinational Corporation/International
Monetary and Financial System–Foreign Exchange Market/International
Human Resource Management/International Marketing Management/
International Production and Logistics/Conflict in International Business
and Negotiations
International Business Environment/Country Risk Analysis/Foreign
Direct Investment (FDI)/The Foreign Exchange Market/The
International Monetary System/The International Financial Market and
Instruments/Introduction to International Finance and Development
Banks/International Marketing/Bilateral and Multilateral Trade Laws/
Export and Import Financing/Global Manufacturing and Logistics
Management/Global Marketing and Research and Development/Global
Human Resources Management/Financial Management in International
Business/Managing Multinational Enterprises/Globalisation and India’s
Competitive Advantage/Export Import Policy Guidelines for India/A
Guide to Case Analysis
