Scope & Challenges of Rural Marketing in India

Part I: Rural Retail and Distribution: Rural Retail: A Paradigm Shift
towards Rural Prosperity/Increasing Importance of Organised Retailing
in Rural India/Treading the Untrodden: Lessons on Rural Marketing – A
Case of DKT India/Opportunities and Challenges in Rural Marketing:
A Case Study of Hindustan Unilever Ltd.’s Project “Shakti”; Part II: ICT
Interface in Rural Markets: Strategies for Rural Marketing: A Case Study
of ITC E-Choupal/Scope of ICT in Indian Rural Markets/Integrating
Corporate Sector and Information Technology in Rural Market
Transformation: A Case Study of ITC; Part III: Strategies for the Rural
Marketing: Strategies for Meeting Success in Rural Market of India/Rural
Economic Development through Rural Markets: A Grassroot Level Study/
Rural Marketing: A Jewel in the Crown of Corporate; Part IV: Emerging
Trends and Opportunities: Would the Growth in Micro finance in India
be able to Check and Prevent Debt Bondage?/Emerging Trends in Rural
Marketing/Strategic Alternatives in Rural Marketing: A Study of Selected
Initiatives in India…….