Principles of Marketing

Part I: Marketing Building Blocks: Introduction to Marketing/
Marketing Mix/Marketing Environment; Part II: Understanding and
Developing Market: Market Segmentation, Targeting and Positioning/
Product Concepts/New Product Development/Product Life Cycle; Part
III: Marketing Tactics and Strategies: Pricing Concepts, Strategies and
Price Setting Approaches/Marketing Communications (Promotion
Mix)/Advertising and Sales Promotion/Personal Selling; Part IV: Sales
and Distribution Management: Marketing Channels and Physical
Distribution/Wholesaling and Retailing; Part V: Emerging Trends and
Issues in Marketing: Rural Marketing/Recent Issues and Developments
in Marketing………