Marketing Management

Part I: Introduction to Marketing/Strategic Market Planning/Marketing
Implementation & Control; Part II: Marketing Environment Analysis/
Information System & Marketing Research/Measuring Market
Demand; Part III: Product Concepts/New Product Development &
Adoption Process/Branding, Packaging & Labelling; Part IV: Marketing
Communications/Advertising & Sales Promotion/Personal Selling;
Part V: Marketing Channels and Physical Distribution/Wholesaling
and Retailing; Part VI: Pricing Concepts, Strategies and Price Setting
Approaches; Part VII: Product Life Cycle/Competition Analysis and
Strategic Options Across PLC Stages; Part VIII: Marketing of Services/
International Marketing………