Management Case Book

US Technology Global/Burning Desire to Succeed: The Case of Sarath
Babu/OPTEX Computers/Cherukayyil Polymers/Election Marketing/
Systems Management in Attingal Multi-speciality Hospital/Novelty
Textiles/Thattukada: A Local Service Venture in Fast Food/The Entity: Salient Book Store/Rajalakshmi Medicals/Growth Pangs of a Hair Saloon/
Stitching Unit/Case of Pramod Kumar Gupta/Vishvakarma Industries:
Revamping Systems and Processes for Growth/Growth of a Training
Company: Case of John & Mary International Training Systems Pvt. Ltd./
Market Research Dilemma for Ayurvedic Eye Drops.