International Retailing

Part A: Text Book: Introduction to International Marketing/
International Trade and Business/International Marketing Environment/
International Marketing Research/International Market Segmentation
and Product Decisions; Part B: Case Research Analysis: Financing
Decisions in International Retailing/A Study on the Impact of Frequent
Communication of Competitive Pricing on Consumer Perception while
Purchasing from a Retail Store/Retailers’ Communication to Customers:
A Qualitative Approach to Analyze Retail Communication Methods and
Customer Categories/RFID Technology and Retail Supply Chain……..