Part 1: International Marketing: Nature and Objectives: Introduction
to International Marketing/Background to International Marketing/
Appreciation of Different Marketing Orientations (International
Marketing Orientations)/Managing the Global Marketing Process; Part
2: International Marketing Environments: The Legal, Political & Trade
Environment and its Impact on International Marketing/Personality
Tests/Cultural Environment and its Impact on International Marketing;
Part 3: Trade Groups and International Agreements: Trade Groupings
and International Agreements/World Trade by Trade Groupings and
International Agreements; Part 4: International Marketing Plans:
Information for International Decision-making/Assessing Potential
Markets and Relating Company Resources to Markets/Planning and
Implementation: International Marketing Strategies; Part 5: International
Marketing Research International Marketing Research and Internal
and External Information Sources/The Contemporary International
Marketing Research/Comprehensive Guidelines to Exporting………..