International Marketing

Introduction to International Marketing/Economic Environment of
International Marketing/Dynamics of World Market: Identifying and
Satisfying Global Needs, Coordinating Activities and Recognizing
Constraints/International Institutions – World Bank, IMF, UNCTAD,
Customs Union, Common Markets, Free Trade Zones, Economic
Communities, Special Economic Zones, NAFTA, SAFTA and EU/
Constraints on International Marketing – Fiscal and Non-Fiscal
Barriers,Tariffs and Non-Tariff Barriers/Trading Partners – Bilateral
Trade Agreements,Commodity Agreements and GSP/India and World
Trade/EXIM Policy/Foreign Trade Policy: 2004-2009 and 2009-2014/
International Product Policy and Planning/Pricing Policy/Logistic
Management, International Distribution and Sales Policy/Promotional
Management and Advertising/International Marketing Research/
International Retail Marketing/Currencies and Foreign Exchange/
Settlement of International Disputes.