Industrial Marketing – An Introduction/Nature of Industrial
Marketing/Industrial Strategic Planning/Industrial Marketing
Research and Information Systems/Segmentation, Targeting and
Positioning in Industrial Market/Product Decision/New Product
Development/Pricing the Industrial Products/Price and DGS&D/
Personal Selling/Industrial Sales Force Management/Marketing
Channel and Physical Distribution of Industrial Products/Logistics
Management/PSU/Government (Industrial) Purchase Procedure/
E-procurement/Case Study – Shakti Minerals & Chemicals
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