Customer Relationship Management

Concept and Introduction of Customer Relationship Management/CRM
Versus Electronic CRM/Managing CRM through Modern Marketing
Strategies/The CRM Process/Models of Customer Relationship
Management/Organizing for Customer Relationship Management/
Relationship Marketing & Customer Relationship Management/
Technology in Customer Relationship Management/Applications of
Customer Relationship Management/Beyond Marketing: Customer
Relationship Management/Implementation Issues in CRM/CRM and
SCM/Customer Relationship Management: A Database Approach