Consumer Behaviour

Consumer Behaviour and its Applications/Consumer Research/Market
Segmentation and Positioning Concepts/Consumer Motivation/
Consumer Personality/Consumer Perception/Consumer Learning,
Memory & Involvement/Consumer Attitudes/Attitude Change Strategies/
Marketing Communications Process/Consumer and Cultural Influences/
Social Class Influences and Consumer Behaviour/Group Influences and
Consumer Behaviour/Household Decision-making/Communications
within Group and Opinion Leadership/Innovations and the Diffusion
Process/Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB)/
Consumer Decision Process-Situational Influences/Consumer Decision
Process-Problem Recognition/Consumer Decision Process – Information
Search/Consumer Decision Process – Evaluation of Alternatives and Selection/Consumer Decision Process – Outlet Selection and Purchase/
Consumer Decision Process – Post-purchase Action