Cases in Services Marketing

Prasad Film Laboratories/The Business of “RBK”— A Role to
be Understood/Rama Varma Club/Planet Health: The Next Big
Battleground?/Hotel Indraprastha/Gulf Gate Hair Fixing/OLEE Beauty
Saloon/Coconut Bay Beach Resort/Success Story of Koumudi Grameena
Netralaya/CABEE — Call Taxi Service/Cirus Computers/Traveller’s
Point: Bringing Life to Your Journey/Kerala Institute of Medical Sciences/
Professional Couriers — A Franchisee Model of Service Delivery/
Vocabulary Test/Madonna Ladies Collections and Footwears/Sri Vinayaka
Service Station/Rent A Car Services — Paradise Tours