Business Perspectives in Rural Marketing and Management

Part I: General Area: Agricultural Rural Supply Chain Strategies: Some
Perspectives/A Study of Rural Housing Shortage in India/Ecotourism:
Sustainability and Rural Development – A Case Study; Part II: Finance
Area: Role of SHGs in Rural Management/The Study on Role of Micro
Finance Institutions in Developing Indian Economy; Part III: Hrm
Area: Empowering Rural Women through Entrepreneurial Skills for
Sustainable Growth/Empowering Rural Women through Entrepreneurial
Skills for Sustainable Growth/Global HR Skills and Competencies;
Part IV: Marketing Area/Rural Women Entrepreneurs: An Analysis of
SHGs in Shivamogga District/Innovations in Rural Marketing/Rural
Consumer Behaviour: A Paradigm Shift/An Empirical Study of Factors
Shaping Buying Behaviour towards Personal Care Products among Rural Consumers in Ranga Reddy District/The Role of Agricultural Marketing
in India/Rural Marketing: Indian Experience with CRM