Advertising

Section I: An Introduction to Advertising/Role of IMC in Marketing
Process/Role of Advertising Agencies & Other Marketing Communication
Organizations; Section II: Source, Message and Channel Factor/
Advertising Objectives and Budgeting/Message and Creativity; Section
III: Media Planning and Strategy/Support Media/Evaluation of Media
Section IV: Direct Marketing/Sales Promotion/Event Management/Public
Relation, Publicity and Corporate Advertising Section V: Monitoring,
Evaluation and Control/Economic, Social and Ethical Implications
of Advertising/Regulation of Advertisement Section VI: Industrial
Advertising/International Advertising/Advertising Art, Graphic, Layout
and Visualization/Merchandising……..