Fundamentals of Marketing

About Marketing/Marketing Research/Consumer Buying Behaviour/
Business Buying Behaviour/Targeting Markets/Product Decisions/
Managing Products/Distribution Decisions/Retailing/Wholesaling/
Product Movement/Promotion Decisions/Advertising/Managing the
Advertising Campaign/Sales Promotion/Public Relations/Personal Selling/
The Selling Process/Pricing Decisions/Setting Price/Managing External
Forces/Marketing Planning and Strategy