Marketing Research

Part I: Introduction, Basic Concepts, Research Problem Formulation &
Research Dynamics: Research Basics/Planning the Research/Research
Design; Part II: Data Collection Techniques: Secondary Data/Primary
Data; Part III: Scaling and Sampling Techniques: Measurement and
Scaling Techniques/Sampling: Design, Size and Procedure; Part IV: Data
Analysis: Data Processing/Data Analysis – I/Data Analysis – II/Testing
Hypothesis; Part V: Data Interpretation & Application: Research Report/
Application of Marketing Research