Rural Marketing

Rural Marketing: An Introduction/Marketing Management: An
Introduction/Rural Marketing Management: Concepts and Systems/
Rural Marketing: Plans and Policies/Pricing Systems/Rural Customer
Purchase Process/Advertising, Sales Promotion and PR in Rural India/
Marketing Research/Rural Competitions/Rural Development Plans/Rural
Sales Force Management/Distribution of Goods/Rural Product Plans/
Rural Marketing for the 21st Century/Indian Village Vignettes/Critical
Marketing Strategies/Strategic Innovations in Marketing/Strategic Audit/
Marketing of Agricultural Produce/Rural Cottage Industry and Artisan
Products.