Industrial Marketing

Introduction to Industrial Marketing/The Industrial Markets/Industrial
Marketing Environment/Industrial Buying and Buying Behaviour/
Managing Customer Relationship/Strategic Planning Process/Industrial
Marketing Research and Demand Forecasting/Segmenting, Targeting and
Positioning/Industrial Products, New Product Development and Services/
Marketing Channels/Marketing Logistics and Supply Chain Management/
Industrial Sales force: Developing and Managing Them/Industrial Sales
force: Planning, Organizing and Controlling/E-Commerce/Industrial
Marketing Communication: Advertising, Sales Promotion and Publicity/
Industrial Pricing/Industrial Marketing for Global Markets/Business
Ethics and Corporate Social Responsibility